Over the last decade or so, loft living – once thought to be only for the truly bohemian and starving artists - has become an increasingly popular lifestyle.

Attribute this to the cool raw spaces that classic lofts provide, hip locations or large windows which lofts are known for which allow both natural light and urban views to spill in. It’s no wonder that this trend has caught on.

But, because it’s trendy, lofts are going up everywhere. True, classic lofts are harder and harder to come by. For some, the purists, many new loft developments have stretched the term “loft living” a little too far. This is not the case at ALTA Lofts.

ALTA is loft living in its purest forms. For example: no two lofts are alike, the building, formerly the Fuller Paint Warehouse, was constructed in 1925 and is a perfect blend of industrial heritage and raw space, and ALTA is located in a traditional urban setting near downtown LA where the city looks, feels and literally is at your finger tips. All of this makes ALTA a homerun for any loft-loving purist.

Being a member of an elite group doesn’t mean that we can’t have some modern style. ALTA also is adding some modern amenities. ALTA Lofts will have a community social room, a workout area and a BBQ, fusing the modern with the traditional – which is really what ALTA is all about with its two top floors of newly constructed lofts – set atop of some of the purest loft space available in Los Angeles.