Buying a home still has enormous financial benefits. One measure of knowing when it’s a good time to buy is when you can buy for about the same price as renting. Right now at ALTA Lofts, you can own for as low as $1,669* a month. That’s right. In Los Angeles!

If this payment isn’t enough incentive - here’s five reasons of why buying is still a smart move:

1. Housing is more affordable than it has been in a long time and many experts predict that it has reached fair value. ALTA Lofts IS an excellent example of this. Right now, ALTA is priced from the mid $200,000s.
2. Interest rates are still historically low. Although they have been ticking up the last few weeks, buyers can still get a 30-year fixed-rate loan under 5%.
3. Homeowners save on taxes, as they can take advantage of the tax deductions.
4. Eventually real estate prices will head up again. Demand will increase as will the price of supply. Real estate is always a great investment.
5. It’s forced savings. When buyers begin to build equity, they’re paying themselves. Rent goes directly into someone else’s pocket.

Now, you can own for the same price as renting. Buying a home has long-term financial benefits. Now, more than ever is the time to seize the opportunity.

* Disclaimer to read: Advertised monthly payment is for illustrative purposes only and is based on a sales price of $224,312 with a conforming loan amount of $216,461 and may vary based on down payment assistance, borrower’s credit, actual closing costs and other variables. Scenario is based on borrower qualification for a 30-year fixed rate loan at 4.750% (4.875% APR.) Monthly payment of $1,669 includes taxes, insurance, and HOA. Borrower down payment is 3.5%. Down payment assistance programs through LAHD and other City assistance are available to qualified buyers based on income qualifications. There are a limited number of moderate income units. Rates effective January 2011 and are subject to change without notice. Scenario assumes the buyer has good credit. Not all buyers will qualify. This offer subject to underwriting guidelines and available only for owner-occupied homes. Pricing and terms subject to change without notice. See salesperson for further details.