Brian, one of the newest residents at ALTA Lofts, loves his new loft - particularly because he never thought that owning in Los Angeles would be a reality. “One day we were just looking, browsing really, downtown when we ran into a Realtor who told us about this great, affordable new loft community east of downtown L.A. My husband, Michael, and I were skeptical and almost didn’t go to view the models. We didn’t believe there was a new loft community where lofts were priced in the $200,000-$300,000s. We’re glad we did, because we love ALTA Lofts and now we live here.”

ALTA Lofts offers FHA financing so buyers can put down as little as 3.5%. “We would have never been able to buy without FHA. Now, we own a new home and we never thought it was possible at this time.”

Most people don’t realize how stylish and cool the lofts really are. ATLA tends to get the WOW factor from people when they walk in. Brian was no different. “I knew I would love ALTA Lofts as soon as I saw a Keith Haring painting hanging in the social room.” – Brian. “When we started looking at all of the different loft layouts, we first fell in love with the penthouses. Then, we looked at a two-level with outdoor space on the first floor and we knew it was the perfect space that we wanted.”

“I cannot believe how much space we got for the price! For years, we shopped around in Venice and in West Hollywood, but it’s a joke how small and overpriced the lofts are in those areas. Honestly, I don’t understand why people aren’t crashing down the doors to buy at ALTA Lofts. What you get for the money is just incredible” – Brian. “We love our loft. It’s the perfect space for us.”

Brian also loves the area. “It feels like New York without the weather! It’s got that cool industrial vibe. We even take the Metro Gold Line. It’s just a two minute walk from us. It’s great. In just a few minutes we are downtown and we don’t have to drive or park.”

Welcome Brian and Michael. We are glad that you love your new loft.

ALTA Lofts is honored to host the Paint Factory Art Exhibition where some of the world’s most renowned street artists will present their work..

This landmark show for LA Street Art will showcase some of Los Angeles’ best street artists. Cre8 is one of LA’s most recognized street artists whose work has gone beyond our city limits to gain worldwide recognition.

Meet Cre8

Eric “Cre8” Walker is a graffiti writer, muralist, illustrator and arts instructor based out of South Central Los Angeles. Cre8’s letters have classic feel to them and range from highly complex and difficult to decipher ‘Wildstyle’ compositions to clean highly readable sign style lettering and clean ‘hand styles’.

Heavily influenced by all the elements of Hip Hop, Cre8 is a skilled b-boy as well as a graff writer. An accomplished fine artist, Cre8 has exhibited his canvases in galleries and museums. He has also been featured in art and lifestyle magazines throughout the United States, Japan and Europe.

Cre8 is just one of the many artists that stand to make this art exhibition one of the best in the LA art scene. Plan to attend the Paint Factory Art Exhibition at ALTA Lofts and bid on the works of Cre8 and other revered LA street artists.

Paint Factory Art Exhibition is presented by I.C.U. Art (In Creative Unity).

RSVP is required. Please send to: jeanna@icuart.com.

Presented by: I.C.U. Art Curated by Stash Maleski & Jeanna Penn
Alta Lofts200 N. San Fernando Roadin Lincoln HeightsLos Angeles, CA 90031

What is the Paint Factory? It’s an Art Exhibition of L.A.’s Best Street Artists presented by: I.C.U. Art (In Creative Unity) and curated by Stash Maleski & Jeanna Penn being held at ALTA Lofts in Lincoln Heights.

This will be a landmark show for LA Street Art as the city of Los Angeles is a virtual Paint Factory and home to some of the best street artists - whose work has gone beyond L.A. city limits to gain worldwide recognition.

Street artists have left their mark on our city, and ALTA Lofts is thrilled to HOST this culturally significant event. ALTA Lofts is located in Lincoln Heights, just east of downtown LA, where the area is currently experiencing a renaissance, making it an ideal location to showcase Los Angeles’ top street artists. ALTA Lofts is pleased to host this amazing event not only to support local artists, but to support I.C.U. Art.

I.C.U Art is a Los Angeles based art production and is one of the nation’s premier “graffiti art” production studios, representing some of the most talented and well respected spray can artists in the country. They pride themselves on cutting-edge design and community sensitive mural work. Proceeds from the auction will go to the I.C.U Venice Art Walls. The Venice Art Walls provide artists a way to express themselves in public and showcase their art freely.

When: Saturday, March 12, 2011 from 6-10PM . Live art auction from 8:30 PM to 9:00 PM to benefit The Venice Art Walls (www.VeniceArtWalls.com).

Artists Include: Axis, Swank, Cre8, Toons, Taz, Robbie Conal, Dytch, Keo, Asylm, Siner, Man One, Haste, Sano, Eye, Vyal, Miner, Duke, Tyer, Sen, Flewnt, Kym, Juan Carlos Muñoz Hernandez, Spurn, Rick Ordoñez, Putos, Sonji & more.

RSVP is required. Please send to: jeanna@icuart.com

For more information on the exhibition contact:
Jeanna Penn - jeanna@icuart.com (310) 359-5108

Visit ALTA Lofts for updates and information.

Saturday, January 29^th, 1-3PM

Meet our preferred lender who has closed over 15 loans at ALTA Lofts, and Learn about Financing Options that can Make Owning at ALTA Lofts affordable for you.

One of the biggest hurdles to owning a new home in this economic climate is obtaining financing. Most buyers are not aware of the special financing programs that are available. ALTA Lofts is offering information on a downpayment assistance program for a limited number of buyers. Additionally, if you are looking to put down a smaller downpayment, either an FHA or VA loan is possible. There are plenty of options. ALTA Lofts’ Meet the Lender will not only show you what programs are available, but also provide tips to improve your credit plus other tips to get on track to become a homeowner.

Meet the Lender is the perfect opportunity for aspiring homeowners who are seeking information about financing options and other important topics. So join us, and make homeownership a reality.

What’s Going on At ALTA Lofts This Week? Shopping and Melty Madness with the Grilled Cheese Truck!

Thursday, January 27^th from Noon to 2PM

What a way to get your Thursday groove on! St. Vincent De Paul is having a 3-hour sale from 12:30 to 3:30 PM where you can get 50% off of all clothing and shoes. AH-MAZING!

St. Vincent De Paul is just steps away from ALTA Lofts at 210 North San Fernando Road, Los Angeles, CA 90013. For more than 100 years, St. Vincent de Paul has provided programs and services for children, the homeless and the poor within the counties of Los Angeles, Ventura and Santa Barbara.

Everything you purchase helps this organization help the less fortunate in our city. SVDP has a great rep among set designers, wardrobe consultants and stylist that has made it a staple among creative professionals and bargain shoppers with style. Our buyers shop at SVDP, so we have teamed-up to make Thursday a special ALTA Lofts day! So, shop, make a difference and swing by ALTA Lofts to eat at LA’s favorite food truck!

Everyone knows it’s cool to live in a loft. That’s why lofts are becoming more and more popular – especially with young, creative professionals. This is probably due to the hip-sophisticated image that loft living conjures: urban setting, open spaces, huge windows, visible air ducts, original columns and high ceilings. ALTA Lofts offers all of that and more, and is quickly becoming the popular place for young professionals.

Determine the Function of the Space

What will you do with all of the space? Don’t panic. Take a deep breath and walk around your space and decide the best areas for working, relaxing and entertaining. Once the natural flow of the space has been determined, then you can start to divide the space into rooms, if you choose.

Divide and Define Your Own Walls

Separate spaces inexpensively with bookshelves, artwork, tapestries and other dividers.

Look for Furniture that Leads a Double Life

Save money by having furniture serve a dual purpose. For example, create couches from twin mattresses - they can double for seating and sleeping for guests. A couple of twin beds and throw pillows are a lot less expensive than a designer couch.

Create Storage in Hidden Places

Organization is key to loft living. Look for furniture with storage; like beds with built-in drawers or ottomans that have storage. Use a book case as a headboard. Look for an old steamer trunk to double as a coffee table as well as for storage space.

Dig Deep for Deals

You don’t have to go too far to find great bargains in Los Angeles. The famed St. Vincent De Paul is right around the corner and L.A. is packed with hotel liquidations and swanky estate and garage sales. Affordable furniture is out there - you’re just going to have to dig a little deeper for it.

The Fuller Paint building was given a new lease on life when it was converted into the stylish living spaces, ALTA Lofts. This is great news for
artists, actors and young business professionals who are finding ALTA Lofts a perfect fit for their lifestyle and budget.

The loft spaces at ALTA Lofts provide an open canvas where creative adjustments can be easily made. Loft living is about creating your space for your lifestyle. Lofts can also be customized to the owner’s specifications.

ATLA Lofts is even being compared by many to the traditional Manhattan lofts that are generally born form older, industrial buildings with exposed brick, original windows, and located near areas where there are is an abundance of artistic and creative types.

This leads us to another bonus of ALTA Lofts: being situated near Downtown Los Angeles, Chinatown, Silverlake, Echo Park and other coveted areas of the city. This location provides great access to businesses and entertainment areas.

Not only does ALTA Lofts fit the creative requirements and geographic requirements of the young L.A. artistic type, but it also fits the budget; Now, buyers can own for the same price as renting for as low as $1,669* a month.
ALTA Lofts are like New York lofts but with a far better climate and price!

* Disclaimer to read: Advertised monthly payment is for illustrative purposes only and is based on a sales price of $224,312 with a conforming loan amount of $216,461 and may vary based on down payment assistance,borrower’s credit, actual closing costs and other variables. Scenario is based on borrower ualification for a 30-year fixed rate loan at 4.750% (4.875% APR.) Monthly payment of $1,669 includes taxes, insurance, and HOA. Borrower down payment is 3.5%. Down payment assistance programs through LAHD and other City assistance are available to qualified buyers based on income qualifications. There are a limited number of moderate income units. Rates effective January 2011 and are subject to change without notice. Scenario assumes the buyer has good credit. Not all buyers will qualify. This offer subject to underwriting guidelines and available only for owner-occupied homes. Pricing and terms subject to change without notice. See salesperson for further details.*

Buying a home still has enormous financial benefits. One measure of knowing when it’s a good time to buy is when you can buy for about the same price as renting. Right now at ALTA Lofts, you can own for as low as $1,669* a month. That’s right. In Los Angeles!

If this payment isn’t enough incentive - here’s five reasons of why buying is still a smart move:

1. Housing is more affordable than it has been in a long time and many experts predict that it has reached fair value. ALTA Lofts IS an excellent example of this. Right now, ALTA is priced from the mid $200,000s.
2. Interest rates are still historically low. Although they have been ticking up the last few weeks, buyers can still get a 30-year fixed-rate loan under 5%.
3. Homeowners save on taxes, as they can take advantage of the tax deductions.
4. Eventually real estate prices will head up again. Demand will increase as will the price of supply. Real estate is always a great investment.
5. It’s forced savings. When buyers begin to build equity, they’re paying themselves. Rent goes directly into someone else’s pocket.

Now, you can own for the same price as renting. Buying a home has long-term financial benefits. Now, more than ever is the time to seize the opportunity.

* Disclaimer to read: Advertised monthly payment is for illustrative purposes only and is based on a sales price of $224,312 with a conforming loan amount of $216,461 and may vary based on down payment assistance, borrower’s credit, actual closing costs and other variables. Scenario is based on borrower qualification for a 30-year fixed rate loan at 4.750% (4.875% APR.) Monthly payment of $1,669 includes taxes, insurance, and HOA. Borrower down payment is 3.5%. Down payment assistance programs through LAHD and other City assistance are available to qualified buyers based on income qualifications. There are a limited number of moderate income units. Rates effective January 2011 and are subject to change without notice. Scenario assumes the buyer has good credit. Not all buyers will qualify. This offer subject to underwriting guidelines and available only for owner-occupied homes. Pricing and terms subject to change without notice. See salesperson for further details.

Over the last few years, the popularity of FHA Loans has increased substantially. However, many buyers still do not understand them completely. ALTA Lofts is the first adaptive reuse project in Los Angeles to be approved for FHA, so we would like to share this information about FHA financing:

FHA LOAN FACTS

• FHA financing is not affiliated with the section 8 housing program. FHA loans have nothing to do with low-income subsidized housing. FHA loans are mortgages issued by qualified lenders and are simply insured by the Federal Housing Administration (FHA).
• FHA loans are not only for lower-income borrowers. There is no maximum income restriction associated with an FHA loan. All borrowers need to substantiate income and assets by submitting proper documentation. This requirement ensures that borrowers are truly able to afford their future homes.
• FHA loans are not just for conforming loan amounts or small loans; in fact, jumbo loans are also available.
• FHA loans are not only for first-time buyers.
• FHA loans often offer the same interest rates as other loans. However, borrowers benefit from a much lower down payment of as low as 3.5%.
• It is often easier to get a loan when purchasing at an FHA approved development. In today’s tight lending environment, lenders are more likely to lend money on an FHA insured loan. It is more difficult to obtain FHA financing on a non-FHA approved community or home.