Join us for a Wine and Chocolate Pairing Sunday, June 13^th from 2-4pm at ALTA Lofts

Looking for something to do on this Sunday afternoon? Why not wind down the weekend with some wine and chocolate and get a glimpse of LA’s coolest new loft community – ALTA Lofts.

This Sunday, June 13^th from 2 – 4 PM, ALTA Lofts is hosting a wine and chocolate pairing with LearnAboutWine.com and Marabel Farms. Come and learn which wine is paired best with which chocolate while exploring the models ALTA lofts.

We are especially excited about this pairing because Ian Blackburn, master sommelier of LearnAboutWine.com, will make a rare personal appearance to dole out information on each pairing. Marabel Farms, an organic grower of cocoa beans will be providing some of the finest, organic chocolate available, and Ian will be matching these chocolate delights with the perfect wine.

As if you needed anything more, the event takes place in unit 406, a fully decorated model at ALTA and gives you a glimpse into life at ALTA Lofts.

This weekend just got better. Join us at ALTA for a little lesson on two of life’s greatest pleasures – wine and chocolate. What a perfect way to end a weekend: wine, chocolate and a view of LA’s coolest new loft community.

Your patience has finally paid off! ALTA Lofts is now selling. It’s time to live Bold, live ALTA and still live within your means. These artistic lofts are priced from the $200,000s and are an amazing deal by any standards. That’s right, from the $200,000s for a new loft in Los Angeles. And, FHA financing will be available.

Here’s what you get from the $200,000s:

Live Bold with authentic loft living in every sense of the word. You’ll find raw spaces crafted from an historic building: the Fuller Paint Warehouse Building. ATLA Lofts was designed with the creative professional in mind. Each loft is a canvas for creating a space inspired by your life. No more making your life fit into a space. Live Bold and create your own space at ALTA.

ALTA is located in one of the most historic neighborhoods in Los Angeles, Lincoln Heights. Growing in popularity for its sense of community and quickly becoming a hot bed for the creative at heart, Lincoln Heights is in close proximity to Downtown L.A., Chinatown, Dodger Stadium, Silverlake and more. There is also the Metro Goldline station within walking distance. But, if you have to drive, ALTA has an attached parking garage helping you to avoid one of L.A.’s greatest hassles – PARKING!

Live BOLD. Live ALTA. Live within your means. Priced from the $200,000s – ALTA Lofts are now selling. Come in today and pre-qualify for FHA financing.

Sometimes, a bit of history can bring a lot of style.

ALTA Lofts, an adaptive re-use project of the 1925 Fuller Paint Company Warehouse, has a rich history. But just because something has a history – doesn’t make it obsolete. ALTA’s four-story building got more than a face-lift with the restoration; it grew 2 stories with the renovation adding a modern twist to its old stories.

Formerly a paint warehouse, ATLA Lofts received about a $20-million makeover. The adaptive re-use trend of converting obsolete buildings with extraordinary architecture into new housing moved beyond downtown into Lincoln Heights. This 85-year old building has been converted into one-of-a-kind lofts that rival the loft spaces of New York City.

The makeover of the Fuller building included adding a light well in the middle of the structure, creating an open courtyard from the roof to the ground floor as well as adding two new floors of brand-new, modern lofts – giving edge to the existing structure. Not to mention, a 150-stall parking structure that was built adjacent to the existing building.

The original 1925 Fuller Paint Company Warehouse structure was designed by famed architects Morgan, Walls and Clements, whose work also includes other Los Angeles landmarks such as the Wiltern Theater and Mayan Theater. The facade reflects the Spanish Revivalism style, popular at the time, and makes use of Churrigueresque ornamentation which is part of L.A.’s architectural history.

Just a short jaunt from the Gold Line Metro Rail, ALTA is located in an area of Los Angeles that has roots, history and style. With a view of Dodger Stadium, and a neighbor to many of LA historically rich areas such as Chinatown, Little Tokyo, Downtown LA, Silverlake, Echo Park and more.

ALTA Lofts is part of L.A.’s movement to re-use, revamp and restore architecturally unique spaces and maintain some of the rich history of Los Angeles; all from the $200,000s.

Over the last decade or so, loft living – once thought to be only for the truly bohemian and starving artists - has become an increasingly popular lifestyle.

Attribute this to the cool raw spaces that classic lofts provide, hip locations or large windows which lofts are known for which allow both natural light and urban views to spill in. It’s no wonder that this trend has caught on.

But, because it’s trendy, lofts are going up everywhere. True, classic lofts are harder and harder to come by. For some, the purists, many new loft developments have stretched the term “loft living” a little too far. This is not the case at ALTA Lofts.

ALTA is loft living in its purest forms. For example: no two lofts are alike, the building, formerly the Fuller Paint Warehouse, was constructed in 1925 and is a perfect blend of industrial heritage and raw space, and ALTA is located in a traditional urban setting near downtown LA where the city looks, feels and literally is at your finger tips. All of this makes ALTA a homerun for any loft-loving purist.

Being a member of an elite group doesn’t mean that we can’t have some modern style. ALTA also is adding some modern amenities. ALTA Lofts will have a community social room, a workout area and a BBQ, fusing the modern with the traditional – which is really what ALTA is all about with its two top floors of newly constructed lofts – set atop of some of the purest loft space available in Los Angeles.

Looking to celebrate the 40^th Anniversary of Earth Day? Here are some local Eastside events to consider:

Sustainable Silver Lake

Sustainable Silver Lake will host “A Promise for the Planet” at Spaceland (1717 Silver Lake Blvd) Thursday, April 22^nd, from noon to 5PM.

A party for the Eastside eco-conscious: Local residents, business owners, school children, celebrities, and government officials, will publicly promise and pledge to adopt at least one more eco-friendly practice in their lives. These pledges will be video recorded and rebroadcasted online at www.dublab.com. Dublab – world renowned DJs and musicians will also spin. KCRW’s Anthea Raymond, KPCC’s Alex Cohen, and actor Ross Marquand will be the MCs. In the spirit of the event, the following green organizations will have information tables: Heal the Bay, Food Forward, The LA Stormwater Program, MTA, and The Eastside Bike Club.

A Global Block Party

Global Block Party sponsored by the Assembly Line Collective Saturday, April 24 from 11:00am - 8:00pm at 1354 Margo St. Los Angeles

A Block party for Eastside Hipsters in Downtown LA! Replete with local vendors and live performances from Pac Div, Dom Kennedy, Overdoz, Tiron, BJ the Chicago Kid, Kendrick Lamar, Carter, Skeme, Rob Roy, Skotch Davis, and more.

There’s no cover. Live art by Codak and Jim Darling will be featured as well as a booth from the Assembly Line Store with more art to check out.

The 3rd Annual Wilshire Center Earth Day/Car Free Day Event

The 3rd Annual Wilshire Center Earth Day/Car Free Day Event will take place on the lawn of the Wilshire Park Plaza building at 3700 Wilshire Blvd., Los Angeles (between Oxford and Serrano) on Thursday, April 22nd from 11 AM - 3 PM. Locals are encouraged to bike, walk or take public transportation to the event.

If you are looking to celebrate Earth Day’s 40^th and recycle your old electronics – this is the event for you! This event features e-waste recycling, so please bring your old TV, computers, monitors and other electronics.

Entertainment for this event will feature musical performances by Naked Rhythm, the Quetzal Guerrero Band, VoKab Kompany, as well as other artists.

There will also be a farmer’s market with organic and locally grown produce, gardening training, face painting, drumming for kids, a photo-booth and much more.

Buyers today want the best deal; meaning they want to get the most for their money, or the lowest priced home with the lowest interest rate, and of course an affordable monthly payment. There is no better time than NOW to reap the rewards! Homebuyers-NOW is the time to take advantage of the NEW State Tax Credit. On top of low interest rates and market-rate prices, California has extended the $10,000 home buyer tax credit. The new credit goes into effect May 1, 2010 and will be available until December 31, 2010, or until the $200 million in funds runs out.

Here are the highlights of the tax credit:

• The credit is for any newly constructed home, attached or detached; or an existing home purchased by a first-time buyer. So, you do not have to be a first-time buyer to be eligible at ALTA Lofts.
• The buyer must be at least 18 years of age, live in the home as his/her principal residence, whether detached or attached, that is purchased to be the principal residence of the taxpayer, and never previously received a credit from 2009.
• The amount of the credit is up to $10,000 or 5% of purchase price (whichever is lower).
• Credit is spread equally over a 3-year period. The actual amount may vary per buyer depending upon the amount of state tax owed.
• $200 million in funds is available on a first come, first serve basis, which is approximately 14,285 homes. The previous California tax credit was exhausted eight months before the proposed deadline – so buyers will want to hurry.

This is a great opportunity to buy NOW and take advantage of the rewards. ALTA Lofts-brand new, never been lived in before lofts are priced from the $200,000s. Visit the two professionally furnished models today.

Lofts have become popular among city dwellers partly because they provide living space without boundaries and allow urbanites to personalize their space around their lifestyle rather than making their lifestyle work around a fixed space. At the newest Los Angeles loft community - ALTA Lofts, this is especially true because ALTA is truly a collection of quintessential industrial, raw, artistic lofts that provide innovative cosmopolitans with an ideal canvas on which to create their space.

Artistic Environments, a Santa Monica-based interior design firm known for creating stunning loft spaces, decorated the models and sales office.

Janet Carpenter, owner of Artistic Environments, wanted to create a hip and modern décor for ALTA. This was accomplished by using the industrial vibe from the original structure - the Fuller Paint Warehouse; making the models a throwback to the time of the original architecture, while fusing them with edgy and artistic design elements.

To accomplish this, Janet got as creative as the residents who are likely to live at ALTA. In addition to her usual sources, Carpenter hit the flea markets, local galleries, swap meets and various funky eastside boutiques to fabricate these creative spaces; a mix of a collector, art lover and hipster. The models and sales office were designed to be a reflection of the ultimate loft lifestyle; creativity at its finest.

No two lofts at ALTA are the same. Each new owner will enjoy defining their home in a way that intrinsically defines who they are and how they live.

Pricing is out at Alta Lofts. Now it’s time for a sneak peek of our amazing new lofts. Contact our sales office today for an exclusive preview opportunity before our big Grand Opening event on March 20th.