Your patience has finally paid off! ALTA Lofts is now selling. It’s time to live Bold, live ALTA and still live within your means. These artistic lofts are priced from the $200,000s and are an amazing deal by any standards. That’s right, from the $200,000s for a new loft in Los Angeles. And, FHA financing will be available.

Here’s what you get from the $200,000s:

Live Bold with authentic loft living in every sense of the word. You’ll find raw spaces crafted from an historic building: the Fuller Paint Warehouse Building. ATLA Lofts was designed with the creative professional in mind. Each loft is a canvas for creating a space inspired by your life. No more making your life fit into a space. Live Bold and create your own space at ALTA.

ALTA is located in one of the most historic neighborhoods in Los Angeles, Lincoln Heights. Growing in popularity for its sense of community and quickly becoming a hot bed for the creative at heart, Lincoln Heights is in close proximity to Downtown L.A., Chinatown, Dodger Stadium, Silverlake and more. There is also the Metro Goldline station within walking distance. But, if you have to drive, ALTA has an attached parking garage helping you to avoid one of L.A.’s greatest hassles – PARKING!

Live BOLD. Live ALTA. Live within your means. Priced from the $200,000s – ALTA Lofts are now selling. Come in today and pre-qualify for FHA financing.

Sometimes, a bit of history can bring a lot of style.

ALTA Lofts, an adaptive re-use project of the 1925 Fuller Paint Company Warehouse, has a rich history. But just because something has a history – doesn’t make it obsolete. ALTA’s four-story building got more than a face-lift with the restoration; it grew 2 stories with the renovation adding a modern twist to its old stories.

Formerly a paint warehouse, ATLA Lofts received about a $20-million makeover. The adaptive re-use trend of converting obsolete buildings with extraordinary architecture into new housing moved beyond downtown into Lincoln Heights. This 85-year old building has been converted into one-of-a-kind lofts that rival the loft spaces of New York City.

The makeover of the Fuller building included adding a light well in the middle of the structure, creating an open courtyard from the roof to the ground floor as well as adding two new floors of brand-new, modern lofts – giving edge to the existing structure. Not to mention, a 150-stall parking structure that was built adjacent to the existing building.

The original 1925 Fuller Paint Company Warehouse structure was designed by famed architects Morgan, Walls and Clements, whose work also includes other Los Angeles landmarks such as the Wiltern Theater and Mayan Theater. The facade reflects the Spanish Revivalism style, popular at the time, and makes use of Churrigueresque ornamentation which is part of L.A.’s architectural history.

Just a short jaunt from the Gold Line Metro Rail, ALTA is located in an area of Los Angeles that has roots, history and style. With a view of Dodger Stadium, and a neighbor to many of LA historically rich areas such as Chinatown, Little Tokyo, Downtown LA, Silverlake, Echo Park and more.

ALTA Lofts is part of L.A.’s movement to re-use, revamp and restore architecturally unique spaces and maintain some of the rich history of Los Angeles; all from the $200,000s.

Lofts have become popular among city dwellers partly because they provide living space without boundaries and allow urbanites to personalize their space around their lifestyle rather than making their lifestyle work around a fixed space. At the newest Los Angeles loft community - ALTA Lofts, this is especially true because ALTA is truly a collection of quintessential industrial, raw, artistic lofts that provide innovative cosmopolitans with an ideal canvas on which to create their space.

Artistic Environments, a Santa Monica-based interior design firm known for creating stunning loft spaces, decorated the models and sales office.

Janet Carpenter, owner of Artistic Environments, wanted to create a hip and modern décor for ALTA. This was accomplished by using the industrial vibe from the original structure - the Fuller Paint Warehouse; making the models a throwback to the time of the original architecture, while fusing them with edgy and artistic design elements.

To accomplish this, Janet got as creative as the residents who are likely to live at ALTA. In addition to her usual sources, Carpenter hit the flea markets, local galleries, swap meets and various funky eastside boutiques to fabricate these creative spaces; a mix of a collector, art lover and hipster. The models and sales office were designed to be a reflection of the ultimate loft lifestyle; creativity at its finest.

No two lofts at ALTA are the same. Each new owner will enjoy defining their home in a way that intrinsically defines who they are and how they live.

Thanks to all of the Los Angeles Brokers who made it to our events this week at ALTA Lofts – LA’s newest and hippest loft community.

Brokers were impressed by ALTA and here’s why:

ALTA is an amazing deal for Angelenos who are looking for the loft of their dreams at an entry-level price. And, ALTA Lofts offers a solution for many who thought that they could not afford a home in Los Angeles! Brokers are excited to be introducing these brand new lofts to their clients and giving them an opportunity to buy a home in LA.

Some of the key points of broker enthusiasm were:

• The Pricing: ALTA Lofts are priced from the $200s. Amazing!
• The New Home Buyer Tax Credit. Many of their clients will qualify for the $8,000 tax credit.
• The building and the lofts, where history meets design, are a perfect mix of the iconic and eclectic. They are not just offering buyers a great deal – they are offering them a great place to live.

Thanks again to our guests. Come and visit the ALTA Sales office and see for yourself what all the talk is about.

Pricing is out at Alta Lofts. Now it’s time for a sneak peek of our amazing new lofts. Contact our sales office today for an exclusive preview opportunity before our big Grand Opening event on March 20th.

The news is finally out! Pricing for Alta Lofts, the bold new loft community is priced from the $200s to the $500s!

That’s right! Buyers can have views of Downtown LA, and the hills of the Heights combined with bold living spaces and state-of-the-art appliances in a brand new loft community located in a historic, walkable community just minutes from Silverlake, Los Feliz and more of LA’s hippest hangouts!

The wait is finally over! But these prices were worth the wait. Visit Alta Lofts today and see why we’re so excited about what we believe is the best deal in town.

…answers to your quiz!

The Fuller building was built in 1925. Alta Lofts has remained true to much of the original structure and architectural elements, adding modern design and is a true example of how adaptive reuse buildings can preserve a city’s history.

Lincoln Heights, founded in the 1830s, was LA’s original suburb and home to some of its wealthiest residents.

The three major tourist attractions for which Lincoln Heights was known for are the LA Alligator Farm, The LA Ostrich Farm and the Selig Zoo.

Atla Lofts was designed by architects Morgan, Walls and Clements, who also designed such LA landmarks as the Wiltern and Mayan Theaters.

The pricing for Alta Lofts, LA’s newest urban loft community, is…

(Can you feel the curtain rising?)

…almost ready to be released.

The lights are dimming. The curtain is coming up and the show is about to begin for the latest release of LA Lofts. For your entertainment while you sit back and wait for pricing on these distinctive urban lofts, Alta Lofts has created a little quiz for your enjoyment.

In what year was the Fuller Building (now Alta Lofts) built?

Lincoln Heights, one of LA’s oldest neighborhoods, dates back to which decade?

Lincoln Heights was home to what three major tourist attractions during the 1900s?

Who were the architects that designed the Fuller Paint Warehouse building?

What will the pricing be on LA’s newest urban loft community?

Stay tuned for the answers and the pricing of Alta Lofts!

A little heads up for those of you who have been anxiously awaiting pricing for Alta Lofts; your wait is almost over! We know you have been patient, but… you’re going to have to wait just a little bit longer for the pricing on LA’s most authentic urban loft community. But, just a little bit.

These one-of-a-kind loft living spaces which combine modern design with the original architectural elements have generated quite a bit of buzz. So, what’s a little more time? It will be worth the wait.

They say that patience is a virtue. So take a deep breath, relax and find solace in knowing that the wait is almost over!